Best Time to Post on Instagram: Increase Organic Reach in 2022

Best Time to Post on Instagram

To gain more followers and engagement on Instagram, creating content that entices users is crucial. More than that, it is important to post it at the right time. With the continually changing Instagram Algorithm, not posting at the right time means less likelihood of the users seeing your posts.

For reaching the audience on Instagram and experiencing success on the platform, you need to find the best time to post on Instagram.

If you don’t know how to play this game of Instagram posting well, then we are here to help you. With our tips, you can maximize your organic reach on Instagram, and post like a pro.

The universal time to post on Instagram:

universal time to post on Instagram

If you are thinking that you will get that perfect time to post on Instagram and get the results, then there is no one-size-fits-all approach. According to various studies, there is the best time slot to post on Instagram. But again, that time is determined on the basis of different factors such as the time zone, location, etc. So the best time to post on Instagram is 11 AM on Wednesday, 2:00 PM to 3:00 PM on Thursday, and 10:00 AM on Friday. Also, the best day to post on Instagram is Thursday. The universal time for posting on Instagram varies according to different studies by HubSpot, Hootsuite, etc., so it is better to choose a time slot rather than choosing a specific time to post since you post more than once than a week or even regularly.

Consider your audience’s time-zone:

Consider your audience’s time-zone

After you have the idea of the best time to post on Instagram. You have to work through finding your own best time for Instagram posting. Instagram accounts have varied audiences in different cities and in different time zones. For instance, you are in a different time zone than your target audience. So the best time to post could be unusual for you but normal for them such as 2 a.m. But you don’t have to wake up at odd times to do the posting, as you can use tools to automate your Instagram posts. You can use Instagram Scheduler to schedule your post at a time when the global audience is more receptive to the same.

Post according to your Industry type:

Post according to your Industry type

Besides the best time to post on Instagram, you can get more precise with the posting time according to your specific industry. Sprout Social conducted research to find out the ideal times for posting for various industries. In their study, they included different industries such as media & entertainment, retail, tech, food & beverage, healthcare, education, travel & tourism. And so on, for finding the ideal time for posting by industry type. This research can help you find the ideal time for posting according to your industry. For instance, if you are promoting your retail business on Instagram, then the best time to post on Instagram for you is 11:00 AM to 12:00 PM on Friday and 3:00 PM on Wednesday. They have also listed the worst day for engagement when you shouldn’t be posting.

Post Time varies according to the day:

Post Time varies according to the day

The best time to post on Instagram varies according to the time of the day or on the days of the week. For instance, many suggest the right time to post early in the morning around 6 AM. This can be surprising since it does not seem like the audience is active online in the wee hours. But it is a possibility since people do not get time to check their posts all day. And thus, check their feed as soon as they wake up. So this increases the likelihood of the audience checking your posts on weekdays than on weekends. On the other hand, there is a section of people that checks their feed during the breaks in their workday, probably at lunchtime or tea breaks around 11 AM. So this is another measure to consider when deciding the right to post on Instagram.

Observe, Change, and Reschedule:

Observe, Change, and Reschedule

For ensuring that you get your ideal time to post on Instagram, a lot of work and monitoring is required at your end. You have to review the posts, in order to analyze which posts performed well and what posting timings worked well. Also, once you have figured out the best time to post that does not mean that it is going to stay the same. You have to recheck the posting time every few weeks to see if that is working in your favor. You also have to make compelling content and make sure that it reaches the right audience at the right time. Analyzing your old posts gives more insights into what posts your audience prefers. Keep a check on your competitors as it will help you get some insights. You don’t have to copy their post timings but just be aware that you are not making the same mistakes as them.

Final Words:

Review your results now and then, to make sure that you do not lag in creating engagement with your posts. Posting at the right time will assist in increasing your organic reach and getting a high engagement rate on your Instagram account. Once you have found the best time to post on Instagram. You should further work on increasing your followers’ count and achieving Instagram success.

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