Instagram is one of the key platforms for social media marketers to focus on when they strive for a good organic reach. On social media, Organic reach is the number of people who have seen the content or engaged with it. In the online world, organic marketing is the bedrock upon which a coherent strategy for brand’s social media marketing is laid.
If you handle the business account of your Instagram perfectly well with images, videos and GIF and still not getting the kind of followers or organic reach you are aiming for, then you need to understand how Instagram algorithm works.
Instagram algorithms are the set of rules that determines the organic reach of the content you are posting. Algorithm decides which posts would pop up in the feed of the user and in what order. For evaluating the worthiness of the feed to a particular user, Instagram Algorithm analyzes a user’s past behaviour, and accordingly, predicts what type of content they are most likely to be interested in.
Here is a list of some of the effective tactics to increase your organic reach on Instagram in a short time.
Making use of User-Generated Content
User-Generated Content or UGC is a way of posting in which the content or photos posted by others around the web are reused and posted on your brand’s Instagram page. This is done after taking the permission of the users and they are also given credit for it. This way you get impressive content for Instagram posting that grabs the attention of the audience and makes them follow your business. This helps your Instagram account have a multi-format campaign without making you spend much.
You can take this opportunity and use the content generated by customers and effortlessly increase Instagram organic reach. Since people are willing to share their experience of a product or service they used, be it good or bad, and the audience is happy to listen to them.
Building a robust Instagram community
Instagram is a great social media platform that enables brands to connect with users on a personal level. When you make the best use of UGC (User Generated Content) and showcase authentic reviews that tell stories, other people are more likely to connect with your Instagram page and become a part of your Instagram community. By responding to the comments by users or making an engagement with the content they love or giving answers to their problems, users will interact and engage with your customer. Share your own brand’s stories about how you came up with the business or anything personal so the users can feel connected. It is important that you constantly work on your UGC strategy so you can expand your Instagram community and also, make it stronger.
Create the best Instagram stories
If the Instagram stories that you are currently making are not helping you gain followers or build a strong Instagram community, then you need to fix this issue. You have to create eye-catching, creative, and a bit humorous Instagram stories, if it does not hurt your brand to appear more casual or funny. When you make stories, you tag others in your stories, and this will allow you to access personal profiles, which will ultimately help to increase Instagram organic reach. Majority of Instagram users follow various business networks so it is important for you to keep a check on competitor’s brands.
Try out everything in your Instagram
Instagram keeps on updating itself with the new features and formats, and you should keep track of this too. It gives you a lot of options for posting such as photo carousels, video clips, stories, reels, live video streams, and whatnot. If you want your Instagram to look more engaging and trendy, you have to utilize all types of posts and tools that Instagram has to offer. Also, if you are targeting your Instagram as one of the important channels to grow your business, then you have to use all the formats to make a powerful impact. Experimenting with the Instagram tools will help you to increase the potential customers and increase the followers organically.
Study and learn from others
You have to keep track of and analyze what other competitive brands and influencers are doing. You don’t have to follow everyone but go after the similar brands which have higher engagement. Besides that, perform a content audit and get insights on the posts that drove good results on your Instagram account as well, and see which posts help you gain more followers, most likes, or comments.
See what posts of the other businesses are getting more views or followers, and accordingly, create your content to increase Instagram reach. Analyze each facet precisely such as the hashtag, visuals used, to know what type of content users wants to see. This will help you upgrade your strategy and you will learn by experimenting with your own posts and analysing your competitor’s posts.
Make the users post about your brand/service
Another great tip to increase your organic reach is making the users post about you without asking them to do it. How do you do that? Well, you do that by posting about the content they like.. Also, address their queries and give them effective solutions. Find a way to mention users in your Instagram posts so they feel privileged and they cannot stop themselves from posting about your brand in their stories. You can ask your users to give the review about the product and give small rewards to them for leaving a positive review or sharing your post. You can also run giveaways of your products and ask the users to post a picture of themselves with the product.
The number of followers on your Instagram is the only representative factor of the kind of organic reach you have. It is the users that help increase Instagram organic reach by sharing your stories and posts with others. So it is crucial to focus on interacting with the users to have a higher organic reach.