How to Create Instagram Shop? (2023 Step BY Step Guide)

In today’s digital age, social media platforms have become an integral part of our lives. Instagram, one of the most popular social media platforms, has evolved from being just a photo-sharing app to a platform for businesses to showcase their products and services.

With the introduction of Instagram Shop, businesses can now sell their products directly on the platform, making it easier for customers to shop without leaving the app. If you’re a business owner looking to create an Instagram Shop in 2023, here’s what you need to know.

Setting up Your Instagram Shop

Before you can start selling on Instagram, you need to set up your Instagram Shop. To do this, you need to have an Instagram business account and a Facebook page. Once you have these, follow these steps:

1. Go to your Instagram profile and tap on the three horizontal lines in the top right corner.
2. Select “Settings” and then “Business.”
3. Tap on “Instagram Shopping” and then “Get Started.”
4. Connect your Facebook page and select the product catalog you want to use for your shop.
5. Wait for Instagram to review your account and approve your shop.

Once your shop is approved, you can start tagging your products in your posts and stories.

Tagging Your Products

Tagging your products in your posts and stories is essential for customers to find and purchase them. Here’s how to tag your products:

1. Upload a photo or video as you normally would.
2. Tap on “Tag Products” and select the product you want to tag.
3. Position the tag on the product in the photo or video.
4. Add a caption and share your post.

You can also tag products in your stories by using the “Product” sticker.

Creating a Product Catalog

To sell products on Instagram, you need to have a product catalog. A product catalog is a list of all the products you want to sell on Instagram. Here’s how to create a product catalog:

1. Go to your Facebook page and select “Shop” from the menu.
2. Click on “Add Product” and enter the product details.
3. Upload photos of your product and select the product category.
4. Save your product and repeat for all the products you want to sell.

You can also create a product catalog using an e-commerce platform like Shopify or BigCommerce.

Promoting your Instagram Shop

Now that you have set up your Instagram Shop, tagged your products, and created a product catalog, it’s time to promote your shop. Here are some ways to do this:
1. Use Instagram ads to target potential customers.
2. Collaborate with influencers to promote your products.
3. Run giveaways and contests to increase engagement.
4. Use Instagram’s shopping features like the “Shop” tab on your profile and the “Explore” page.


Creating an Instagram Shop in 2023 is a great way for businesses to reach more customers and increase sales. By following these steps, you can set up your shop, tag your products, create a product catalog, and promote your shop effectively.

With the right strategy and approach, you can make the most of Instagram’s shopping features and grow your business online.

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