Instagram is a powerful platform for businesses to reach their target audience. With the introduction of new features, businesses can now increase their reach and engagement on the platform.
This blog will discuss six ways businesses can utilize Instagram new features to increase their reach. These include using Stories, Live Videos, Hashtags, Shopping Tags, Reels, and Ads.
1. Using Instagram Stories
Stories are a great way for businesses to engage with their followers and increase their reach. Stories allow businesses to post short videos or images that are visible for 24 hours. This gives businesses the opportunity to post content that is more personal and engaging than regular posts. Businesses can use stories to share behind-the-scenes content, highlight products or services, or even run contests and giveaways. Additionally, businesses can use the “swipe up” feature to link to their website or other content.
2. Instagram Live Videos
Live videos are another great way for businesses to engage with their followers and increase their reach. Live videos allow businesses to interact with their followers in real-time and answer any questions they may have. Live videos also give businesses the opportunity to showcase their products or services in a more personal way.
Businesses can use the “live chat” feature to interact with viewers and answer any questions they may have.
3. Hashtags in Instagram Posts
Relevant Hashtags is a great way for businesses to reach with new audiences. Instagram allows businesses or individuals up to 20 Hashtags, which gives them the opportunity to re into more detail about their products or services.
4. Instagram Shopping Tags (Only in US)
Shopping tags are a great way for businesses to showcase their products and services on Instagram. Shopping tags allow businesses to tag products in their posts, which makes it easier for followers to find and purchase them.
Brands/Businesses can use shopping tags to link directly to their website or other platforms where they sell their products. This makes it easier for followers to find and purchase the products they are interested in.
5. Instagram Reels
Instagram Reels are a great way for businesses to create short, engaging videos that will help increase their reach. Reels allow businesses to create 90-second videos that are fun and creative. Businesses can use Reels to showcase their products or services in a more creative way, or even create tutorials or educational content.
Businesses can use the “share” feature to share their Reels with other users on the platform.
6. Instagram Ads Ads
Ads are a great way for businesses to increase their reach on Instagram. Ads allow businesses to target specific audiences and increase their visibility on the platform.
You can use ads to promote specific products or services and drive more traffic to their website or other platforms. Ads are also a great way for businesses to test different strategies and see what works best for them.